Tuesday, January 31, 2012

The Day India votes for Development…









Short sightedness is sometimes worst than being not able to see, as it takes away the vision, the bright things which could have been a part of our future. But we mostly tend to be short sighted; after all, we are humane.
Elections are again around the corner & we can see something all across the spectrum: Promises, Promises & more Promises! & We are voters who are humane. We get carried away when someone from our caste is standing from our constituency, irrespective of whether we will ever see him before the next elections. We get influenced if a party promises some extra quota for our community, irrespective of whether they will actually yield benefits on the ground. Then we at times get so frustrated for being promised and then ignored that we decide not to vote for anybody. But then if we need to vote again, we would prefer to vote for candidate who is from our religion and the party which promises our community the moon, even if they have been doing it for the past 5 terms! We don’t care if they are corrupt and criminals as long as they are from same caste.

It is this tendency which has been exploited by various parties to keep us engaged for over six decades now. It has been now 65 years to be precise. Different parties have ruled, some at centre, some at states. The quota has been prevalent for the under privileged sections. Endless promises have been made to the minorities by different parties. Dreams have been sold to the majority masses as well to create a paradise for them on earth. But do we see the masses having got benefit of all which was planned and promised to them. I am sure irrespective of our background & political affiliations; we all would be unanimous in our response to this query. Because if the backward sections had derived the benefits of these schemes, today they would have been at par with the advanced sections in society and we would have been discussing to phase out the quota politics rather than sustaining/increasing those numbers. The political Diaspora is well versed with this fact. It is this primary reason that instead of showcasing their development efforts in their report card, they focus on getting the “appropriate” candidate who the major chunk of constituency would relate to and then show them same old wine of promises in a new bottle. The problem is the ones who talk about development; even they do their caste calculations & constituency profiling to get on the winning side. But the bigger problem is; that it actually works!

Though the picture is not totally grim, as in the last decade we have some definite examples where masses have rewarded the development efforts of our leaders. Sheila Dixit was voted back to power for the third time in 2008, thanks to the development efforts she has made to create a Delhi which seems almost a model state as compared to its peers. Narendra Modi would wish if he could erase the dark pages in Gujarat’s history witnessed around a decade back which is used by opposition to run him down. Because apart from it, he has written such a glorious development chapter for the state that he was not only voted back in 2007 but also has been lately hinted being the party’s nominee for the PM’s post at centre. Then the most recent has been the case of the politician who has turned around the fate of India’s one of the most backward state. The state in question is Bihar and the leader being referred is Nitish Kumar. He has redefined the definition of development in the state of Bihar known to vote only for the caste, promises & stage drama! But the thumping victory for Nitish in last year’s polls has highlighted a very important aspect of Indian democracy: That we also vote for Development and if we get people who work for us, we would go all out to extend our support to them without getting into the dream world of promises. Anti-incumbency is a reflection of poor performance, but then the ruling party is aware & hopeful while moving out that it will again get a chance next time as the opposition gaining power will not be able to deliver on bloated promises. Hence it starts preparing for better & bigger promises with better target strategy in terms of profiling of masses for the next elections! Thus non-performance gives a chance to all rather than better performance!

We all would collectively pray for a day when we would see a minority voter choosing the Saffron candidate who has transformed his constituency for a better life for his family. We would be glad to see the right wing hardliner family voting for a non Saffron government which has worked wonders for their state, their constituency, their neighborhood. Let us all country men get together and start exercising our voting rights more judiciously. Let us promise ourselves; not voting is not the way out. We need to vote & make our vote count. Aam aadmi needs to vote for the future of the Aam aadmi. Lets get our message straight to our leaders: kindly PERFORM! Let us all “Humane” get over the politics of caste & creed and start voting for the politics of Development to set the precedence for our leaders to work for us. Probably our future would be brighter, one where leaders would compete to outdo each other for developing our society, our NATION. Jai Hind!

Saturday, January 14, 2012

Its aLL about Marketing- (Part2 : When Politicians turn Marketing Guru's...)






“Utho, Jaago, Badlo” , “Umeed ki Cylce”, “Chad vipaksh ki chhati par, Mohar laga haathi par”

No we are not murmuring any titles of Bollywood potboilers. We are getting these for you from one of the most anticipated & important political battlefield: UP Elections 2012. This is a battle every political party & observer is closely watching expecting one of the closest & fiercest contests in recent times. In addition to the various dynamics of caste, religion & political imaging & posturing, this fight will be remembered for the Marketing carried out by various leaders to project why they deserve to get the priced chair at Lucknow. Whether it is a “Jai Ho” or an “India against Corruption”, marketing has become a key to promote political brands & ideologies and now the communication programmes undertaken are as extensive as marketing wars between top cola brands to outshine each other.


If you pull out the newspapers for recent past, you would notice that a sizeable chunk would be covered by the advertisements/news stories related to political outfits projecting the development programmes they have covered in the interest of the nation (Though readers generally wonder if so much effort was actually made for real development!!). It is not just the central government which is boasting about its efforts now; state Govts are equally active in getting their share of limelight. Thus you would find a Mayawati competing with the star leaders Rahul Gandhi & Narendra Modi having full pages in leading dailies highlighting the achievements of the BSP Govt in last 5 yrs of their rule in UP. Her 3-4 minute documentary on the state Govt’s success on channels seems a challenge which even Birla’s & Tata’s would not be keen to accept. Behenji’s Delhi counterpart Sheila Dixit is not far behind in addressing the different media to share her “success stories”.


Even social groups like Anna Hazare’s civil society seek marketing as a tool to take their cause to the heart of the masses. Irrespective of the intentions & manner of their forcing government to take affirmative action against corruption, the success of Team Anna’s movement was in the well planned and executed marketing blitzkrieg by its team which used the media machinery in the best possible manner to give the political brass a run for their money & insomnia in form of “Jan Lokpal”.


There are few clear reasons for this trend which form a vicious circle of sorts. Firstly it is important to take your promises & ideologies to the masses in this hi-tech age of ever expanding media. There are leaders whose mission is to wrestle power from the clutches of “corrupt, ill-governed & ruthless regimes”. For that they have a vision which is aptly translated into a mission by advisers. But even they realize that without marketing blitzkrieg they will not be able to realize this mission.

Thus whether it is Civil society against the ruling Congress at Centre or the Congress against ruling BSP in UP; everyone tries using this tool effectively. Not surprisingly Congress has hired as many as three agencies: Percept, Crayon & JWT to help them with their Mission 2012 in UP to nurture their heir apparent Rahul G’s dream. Even parties like Samajwadi party who used to be against concept of computers are fully supporting the need to use technology & marketing plans to project their “Umeed ki cycle” overtaking the elephant. You may have excellent development plans on paper, but is very important to sell those to the electorate to get a mandate to implement them.



Then the story doesn’t end there. Incase chosen to power, it becomes equally important to let the electorate know what you have done for them, or at least have “intended” because “actually doing” is pretty difficult most of the times! It is very important to tom-tom about the implementation of the achievements to tell masses how right they were in getting you to power! Whether it is Sheila, Narendra Modi or Mayawati, all are well versed with it.

As a constructive opposition, for attacking the Govt and broadcasting their scams, their ill-deeds & taints, media campaigns are a must or else the entire 2g scam would have died a natural death without any sounds reaching the masses. Hence it equally important to market Advani ji’s Rath yatra against corruption! On the other hand as the defense mechanism, the same marketing provides a tool to the state to defend self from the supposed “wrong doings or the debacles” the mischievous opposition has attributed it with! The beauty of your campaigns is in its flexibility to alter as per the changing circumstances, changing opposition stances & changing public opinions, the faster it adapts to these, healthier would your political standing be.


Yes if there is one thing which remains constant in all these: Politics remain at the heart of all such marketing advents. After all it is the politicians & social leaders who are at the helm of such media circus strategizing how every word can be turned into an award in their kitty and a sword for the opponents! General public just wonders: How if these leaders had actually planned & executed the development plans as good as their marketing ones :) But then the politicians would complain that even when they carry out development, they will still need to market & highlight it or else you will again end up not voting for them :) :)



“ Takaluf uthane se zyada, Takaluf dikhana zaruri hai

Kuch karei na karei hum, Tumse vaada karna majboori hai.

Hakumat ki yeh kahani azab hai, Isme har kirdaar ki jagah ghazab hai

Har labz mei dava aur zeher saath hai, Kahi kamal, Kahi haathi to Kahi haath hai! “